Real World Parallelism Example

I found a pamphlet from the Whole Foods grocery chain, which proclaims many of the benefits of buying organic foods. The piece of parallelism reads as follows:

When you buy organic, you…
Help support future needs of generations to come…
Help protect water resources…
Help save energy…
Help protect our health…

Each “Help” line goes on to explain in a little more detail. I think that, technically, this is a fine example of parallelism, but I feel that it could be written in a more succinct manner. I would write it as follows:

Buying organic allows you to help:
Support the needs of future generations…
Protect water resources…
Save energy…
Protect our health…

Although I feel my version reads a little better, I understand why Whole Foods chose to write it the way they did. The emphasis, in this case, is to make the consumer feel, beyond a doubt, that by purchasing organic foods they’re helping. Helping themselves, helping the farmer, and helping the environment. My version loses a little of the emotional appeal that the original copy generates, and therefore, probably makes for less effective advertising!